A nod to its iconic Wild Turkey 101 Bourbon, the donation is expected to help provide approximately 1.2 million meals, alongside nationwide cocktail specials, holiday entertaining inspiration and a curated Cocktail Courier kit.

NEW YORK, Oct. 28, 2026 /PRNewswire/ — Wild Turkey, the award-winning distillery renowned for its bold Kentucky bourbon, announces Wild Turkey Thanksgiving Traditions, a new annual giveback program honoring the traditions that bring people together during the holidays. Kicking off the season of giving, Wild Turkey is donating $101,000 to The Farmlink Project, a national nonprofit fighting food insecurity by redirecting surplus food to communities in need. Inspired by its signature Wild Turkey 101 Bourbon, the contribution is expected to help provide approximately 1.2 million meals nationwide.

What is Wild Turkey Thanksgiving Traditions? 
Throughout November, Wild Turkey Thanksgiving Traditions celebrates the rituals that define the holiday season, from hosting Friendsgiving and sharing a favorite cocktail with loved ones to lending a hand to others. Rooted in the belief that some traditions are worth preserving, the program builds on Wild Turkey’s longstanding tradition of helping those in need during the holidays.

At participating bars and restaurants, consumers can enjoy seasonal Wild Turkey cocktail specials featuring Wild Turkey 101. Participating accounts may choose to make a voluntary $20 contribution directly to The Farmlink Project. Consumers can also make donations directly to The Farmlink Project through a link available on the Wild Turkey website, helping build on the brand’s $101,000 donation to the organization.

For those celebrating at home, Wild Turkey is sharing holiday cocktail inspiration through a curated kit from Cocktail Courier, bringing the taste of Wild Turkey to the table. Because, after all, it’s not Thanksgiving without the (Wild) Turkey. Fans also had the opportunity to enter a sweepstakes for the chance to win an exclusive Friendsgiving experience at the distillery in Kentucky, featuring a tour, tastings and curated local experiences.

“Thanksgiving is about coming together, and giving back has always been part of Wild Turkey’s tradition,” said Allison Varone, Head of Marketing at Campari America. “This year, we’re proud to carry that forward by bringing people together over Wild Turkey while supporting The Farmlink Project’s mission to fight food insecurity.”

“As a holiday centered around food and gathering, Thanksgiving is a time of abundance for many, but for too many families, putting enough food on the table remains a challenge,” said Kate Nelson, Founding Team Member and Head of Brand Partnerships at The Farmlink Project. “With so much perfectly good food going to waste across the country, we’re incredibly grateful for Wild Turkey’s continued support, which will help us move more surplus food to those who need it this holiday season.”

How Can Someone Take Part in Wild Turkey Thanksgiving Traditions?  
Starting November 1, consumers can join Wild Turkey Thanksgiving Traditions by:

• Raising a Glass Locally: Sip on featured Wild Turkey cocktails and specials at participating bars, restaurants and retailers across the country all November long. For a location finder identifying participating locations, please visit WildTurkeyBourbon.com/Thanksgiving.
• Bringing The Turkey to the Table: Give your Thanksgiving traditions a fresh twist with seasonal flavors that complement what is on the table. For recipe inspiration, visit WildTurkey.com/Cocktails.
• Serving Up Something Special: Make Wild Turkey part of your gathering with the Wild Turkey Holiday Hosting Edition Cocktail Courier Kit. Available for $115, the kit features everything you need to make a festive batch of Wild Turkey Holiday Punch, including a 375ml bottle of Wild Turkey 101 Bourbon, pear-citrus syrup, apple cinnamon tea, Cran-Apple juice, lemon, aromatic bitters and dehydrated apple slices for garnish, along with a limited-edition 1.75L Wild Turkey can, funnel and recipe card. Just mix, serve and bring the Turkey to the table. Please visit CocktailCourier.com/product/the-wild-turkey-holiday-punch to purchase. 
• Giving Back: Join Wild Turkey in giving back. To help communities facing food insecurity, Wild Turkey is donating $101,000 to The Farmlink Project, a nonprofit that connects surplus produce from farms to help provide meals nationwide this holiday season. To learn more about The Farmlink Project and ways to get involved, visit FarmlinkProject.org.

Wherever you celebrate, Wild Turkey reminds you to please do so responsibly. 

ABOUT WILD TURKEY
The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery, and are now joined by the next generation, Associate Blender Bruce Russell. 

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for “some of that Wild Turkey whiskey” and the brand was born. 

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Aging in the highest quality new American oak barrels with the heaviest char available (the Number 4 “alligator” char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com. 

ABOUT THE FARMLINK PROJECT
The Farmlink Project is a national nonprofit working to ensure that good food does not go to waste while communities face food insecurity. Farmlink connects farms and food donors with food banks and community organizations, coordinating transportation to move surplus produce quickly and efficiently where it is needed. Farmlink uses what it learns from every truckload to close gaps in food recovery and help build a food system that works better for farmers, people, and the planet. Since 2020, Farmlink has delivered more than 500 million pounds of fresh food through a network of growers, distributors, and community partners. Learn more at https://www.farmlinkproject.org/. 

ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across aperitifs, including iconic brands like Aperol and Campari, agave spirits such as Espolòn tequila, whiskeys and rum with Wild Turkey and Appleton Estate, as well as cognac and champagne including Courvoisier and Grand Marnier. Founded in 1860, Campari Group is one of the fastest growing global spirits companies and the undisputed leader in the aperitif category. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 24 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 4,800 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly. 

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SOURCE Wild Turkey